Marketing your library

Help patrons discover your library and what's in it.

Bulletin / newsletter inserts

• "Our library has 1,200 books! Browse at yourlibrary.tryshelfwise.com"
• Featured Book of the Month with a QR code to the page
• Monthly stat ("Most popular this month: X")

QR codes

Place a QR code linking to your library on:

• Service bulletin inserts
• Foyer signage
• Library entrance
• Receipt printers (auto-included in some setups)

Email announcements

• Welcome email to new members
• Monthly "What's new" digest (Settings → Email Templates)
• Featured collection emails

Social media

• Share a Book of the Month post
• "We just added these 10 books" with covers
• Patron testimonials ("This book changed how I think about X")

In-person announcements

• Monthly "Library minute" before a service, class, or meeting
• Bring a kiosk tablet to in-person events
• Display new acquisitions in a foyer or common area

Word of mouth

• Encourage existing patrons to invite friends
• Family invite flow: "Add a family member" automatically generates invites

Tracking

• Settings → Analytics → see signup growth, catalogue browse growth
• Adjust your marketing based on which channels drive signups